Is Smartimage right for your business? DAM lite!


Digital asset management is a valuable tool for businesses of any size. Why? Because a DAM is an easy and effective way for employers to store and share digital assets with their employees, vendors and potential customers. But if you’re a small to medium sized company, bigger isn’t always better.

In fact, when it comes to digital asset management, you may not need all of the services offered by a large-scale DAM system. So why pay for them — especially when Smartimage can provide a DAM software system that’s just the right fit for your company? Just think of it as DAM-lite.

So what’s the difference?

In a nutshell, the Smartimage DAM system is designed to help organize and store all your visual content such as documents, logos, and videos. And once these digital assets are housed in one central hub, it’s very easy to share them with anyone, anytime. But wait. If this sounds suspiciously like the services offered by our parent company, Widen, well, you’re right. In fact, it was the success that the “big guys” have found with our original DAM system that made us realize we could — and should — do the same thing for everyone else.

Like the iconic light beer commercials that claim to “taste great” and be “less filling,” Smartimage’s DAM software still does it all — on a smaller scale. Users find that our DAM-lite system works great — with just the right services for your business. And best of all, instead of cutting key elements of the original DAM software, we’ve simply focused on, well, simplifying it.

Most small and medium sized companies have smaller budgets and less manpower to devote to their digital asset management system. That’s why management of our DAM-lite system is designed to account for just a small portion of someone’s duties. At a lower cost.

A few more facts about Dam-lite

Smartimage’s DAM system plans start with 50GB of storage for your digital assets. We’ve found this is plenty for most small businesses. But don’t worry — you can always add more if you need it.

While you can certainly designate someone to manage your DAM-lite system, it’s easy and accessible enough for anyone to use.

Visual content and digital assets are not one-size fits all! That’s why you can retrieve your files in small, medium or large sizes — to fit your specific needs.

Searching for visual content files has never been easier. Metadata and keywords are imported automatically to help you search and find what you’re looking for — in a snap!

Get in touch

Still have questions? We can help. Get in touch with us anytime to discuss your DAM-lite needs.

So … what is DAM?

Digital Asset Management & DAM Software System

You’ve probably heard the phrase (and the acronym) but if you’re like most people, you may still be a little fuzzy as to what exactly it all means. Simply speaking, DAM stands for Digital Asset Management. Clear as mud, right?

So let’s start at the beginning — of both the phrase and the concept. What are digital assets? And why should you manage them? Sometimes referred to as visual content, digital assets are a collection of videos, images, documents and other creative files. Most people are able to manage their personal visual content all on their own — or with a little help from a file-sharing service like Dropbox.

But work product is a different matter entirely. If you own or work for a small or medium-sized business, you may have found yourself needing to share digital assets with others — on a fairly regular basis. Maybe one person needs to review a document before it’s finalized. Or your marketing team needs to add images to a PowerPoint. The printer needs your logo. And of course, you want your customers to be able to see your demonstration video.

If all this visual content is overwhelming — with images, videos, and other files that surpass the capabilities of a simple file-sharing system — DAM could be the answer. A digital asset management, or DAM, system can help you manage, organize, and share all those digital assets — with your coworkers, clients, customers and others. All from a central hub.

Widen created Smartimage DAM lite software out of an understanding that users want a digital asset management system that gets the job done — but is easy to use and highly affordable for small businesses and workgroups. With its simple setup and ease of sharing visual content, this is the key to resolving digital asset management issues before they become a DAM problem.

How? By centralizing the digital assets you use the most, you make them easy to retrieve — by not only yourself, but any authorized person that needs access. It doesn’t matter if you’re on the phone, in a meeting or even on vacation because your team members can instantly locate and retrieve the exact visual content they need — right when they need it.

Get started with your own DAM lite solution – Smartimage – with a 15-day free trial.

Five common mistakes with managing photo libraries

Photographs play a large role in the way we communicate. Professionally and personally, animated gifs, emojis, videos, photographs are all part of our interactions. Marketing teams are no exception. A navigable photo library is important to give teams a way to quickly share quality images via these channels. For those who want to be more organized, here are five common mistakes with managing photo libraries and how to avoid them.

Uninformative File Names

Filenames can be a powerful tool for finding and organizing photographs. Descriptive file names can tell you about the photograph without seeing it. While undescriptive filenames like Image142.jpg turn your image search into a guessing game, without a preview.

A descriptive filename looks like SI16-JS-TEAM-01.jpg. It provides information about the file, like that it’s for the Smartimage Brand in 2016 (SI16), taken by John Smith (JS), and for the Smartimage Team photo shoot(TEAM-01). A clear, consistent file naming structure will help your team find what they need faster.

You can learn more about best practices for file naming conventions from Stanford University Libraries.

Forgetting to add descriptive keywords

Everything about the photograph isn’t going to be shoved into a filename. That’s where metadata helps. Descriptive keywords are another tool to make finding photographs faster. It can also help people find what they are looking for by providing more information the person can search on.

Inconsistent keywords

You’re probably catching onto an important theme here, consistency. To reduce time spent searching for photographs, we want to reduce as much uncertainty as possible. Establishing a set of core keywords for your photographs will make your filters more findable and usable.

Identify common themes and information about the images. Review the information and consolidate any redundancies or see if similar assets are labeled by different keywords.

Organizing for yourself, not everyone accessing photos

This is a common challenge for marketing teams creating content and then sending it off to other internal teams or external teams who aren’t familiar with the marketing team’s language. The marketing team may have intimate knowledge of the specific product SKUs while a magazine editor looking for that product image will not.

Understand the various groups that will be accessing your photographs and how they will be searching for photographs. Use this information to guide how your organize and keyword your files.

Communicating photo rights

Who took the photographs and do you have permission to use it are important questions. Was it an internal photographer with your own copyright, did you hire a freelance photographer, or did you purchase the photograph? Keep track of this information so your teams are using the photographs properly.

Three Olympic Ad Campaigns to Take Inspiration From

The Summer Olympics are in full swing. For the next 6 days, the world is captivated by these elite athletes. But Olympians aren’t the only ones with high stakes and the world watching. Some elite brands are also striving to inspire millions around the world.

We’ve pulled together three of our favorite ads to explore how these world class brands are able to tap into the powerful emotions of the Olympics. Only a small number of brands can be Official Sponsors but the ability for brands to connect on an emotional level with their consumers is always relevant.

Chobani connects to the good in us

When a 10th of a second can be the difference between achieving your dream and not, every detail matters. Chobani taps into the desire to be your best. That includes eliminating the bad stuff.

Chobani’s ad campaign highlights how Olympians have to eliminate all of the bad stuff from their lives in order to be great and ultimately, win the Olympics. This bad stuff includes crappy food, unhealthy habits, and also negativity, hatred, and jealousy. It shows this to highlight that Olympians should be putting good stuff in their bodies like Chobani. Which is where their slogan “You can only be great if you’re full of goodness” came from.

Chobani created a few advertisements featuring different Olympians who had to overcome adversity to get where they are today. This also sparked the social media campaign with the hashtag #NoBadStuff. Chobani also created a few different athlete spotlight stories which are videos of about 2 minutes that share how the athletes have overcome bad stuff in their lives to achieve greatness.

How are you helping your audience achieve their goals? Connect to their potential and share how you can help. Do you have exceptionally good ingredients in your food? Highlight how your ingredients help achieve a healthier lifestyle. Are you a clothing company that uses sustainable practices? Highlight the impact your audiences’ clothing choices have on the world around them. People want to be doing good things and no one really wants bad stuff in their lives.

Three Olympic Ad Campaigns to take inspiration from

Source: Chobani

Reese’s makes us laugh

Now to go on the completely other side of the spectrum, with a candy that might not be so good for you…. We move on to Reese’s. Reese’s recent commercial shows Winter Olympian Lindsey Vonn completely failing at all of the Summer Olympic Games. So, instead of succeeding in her off season, she enjoys a Reese’s. This is funny because it’s relatable — there’s plenty of us that aren’t good at sports and plenty more of us that will be watching the Olympics while eating less-than-healthy foods.

It’s interesting that a sugar-snack was able to connect their product to the olympics. They did this by being appealing to our imperfections and using humor. People can relate to trying something for the first time and not being the best at it. Or people can relate to thinking something is going to be easy, like getting on a horse, but having it be beyond difficult. So you know what, instead of failing at every Winter sport why don’t you just eat a tasty Reese’s snack (something we’re all good at)?

People enjoy when advertisements are real and speak to our human side. It makes them feel like the advertisement really understands the real them and not some artificial person they are trying to sell to. When consumers see this commercial, they think “That’s totally me, I can’t ride a horse either! But I sure do like Reese’s…”

So the next time you’re trying to relate to your audience, think about moments where you’re just what your customer needs.

Three Olympic Ad Campaigns to take inspiration from

Source: Reese’s

Gatorade connects to our inner-child

In Gatorade’s recent commercial the brand shows four different olympians and how they are still young at heart. It shows them with child-versions of themselves pushing them to be their greatest. Their children selves are egging them on to be faster, stronger and better. The commercial is called “Never Lose the Love” and it plays off of how the greatest at their craft never lose the love for what they do. It’s all a part of a bigger ad campaign by Gatorade that is called “For the Love of Sports”. It follows these same four athletes and tells the stories of their childhoods and how they became who they are today.

This is great because everyone can remember being a kid and it creates a good feeling inside when you see this commercial. Who doesn’t want to be a kid again? Almost everyone can relate to reminiscing on their childhood and how it made them who they are today. Gatorade connects to the inner child in all of us by reminding us that we’re all still kids.

Next time you’re struggling to connect with your audience, think about what their passion is and how you help them live it.

Love the sweat. Love the journey. Love the game. Fuel your love forward:

A photo posted by Gatorade (@gatorade) on


All of these ad campaigns were inspiring in their own way. Whether they used positivity, humor or nostalgia. Next time you see an ad during the Olympics, think about how they’re able to connect to you emotionally and how you can use that for your own brand.

10 simple tools to keep your team organized

Everyone could use a little help being more organized, especially at work. There are many tools out there that can help you and your company be more organized, focused, and stay on track. Check out the following list we compiled of the best tools to keep you organized.

Basecamp: to organize projects

Basecamp is a project organization tool that allows you to set up a project and share it with your team. Within your project, you can set up tasks, deadlines, have discussions, and upload files. It allows you to assign tasks to certain people and it makes it easier to communicate on a project since there is one communication channel. Also, it allows those people who don’t like new apps to still communicate over email. If someone doesn’t want to login to Basecamp, it sends them email notifications that they can reply to, and their reply is posted in Basecamp for everyone else to see. Basecamp also keeps a handy schedule that shows all of your upcoming events, to-dos, and deadlines and it can also be synced with your Google Calendar, Outlook, or iCal. You should definitely check out Basecamp if you need assistance organizing your projects:


Source: Basecamp

Google Calendar: to organize your schedule

Tired of trying to figure out where all your coworkers are? Sending hundreds of emails just to schedule one meeting? That’s where Google Calendar comes in. Your company should be using Google Calendar because it makes scheduling meetings so much easier! When you schedule meetings in Google Calendar you can use a feature called ‘find a time’. This feature allows you to choose who you need in the meeting and then view all of your calendars together in one window, making it easy to find a time that works for all of you. Additionally, you can put a message in the meeting that will be sent to all attendees with an invitation asking them if they can come to a meeting. You should be using Google Calendar if you need help coordinating schedules:

Hootsuite: to organize your social networks

No one wants to spend all day on Twitter — well maybe you do — but no one should have to spend all of their day on Twitter. That’s where Hootsuite comes in. In Hootsuite you can schedule future tweets and Facebook posts, saving you lots of time. Additionally, you can manage multiple social accounts all in one. Not only can you schedule posts, but you can also view multiple feeds at once and view analytics from your social networks. It’s perfect if you feel like you spend all day managing your social networks. In addition to managing Twitter and Facebook, Hootsuite also works with Google+, LinkedIn, WordPress, Instagram, and YouTube. If you need more help with your social networks, you should definitely check out Hootsuite:


Source: Hootsuite

LaterThis: to organize links

Are you ever working on the web and you think, “Oh, that’s an interesting article, but I don’t have time to read that right now…” or “That site would be relevant to this other project I’m working on…”, well that’s where LaterThis comes in. LaterThis is a tool that allows you to save links you like and read them later. You may be thinking “Well, why don’t I just use bookmarks?” but LaterThis is more than just a bookmark. In LaterThis links are automatically organized for you. You can also tag your links so that you can easily search for them later. Often, people tend to bookmark links and they forget they are there or they forget what they bookmarked them for. This is why LaterThis is a great tool to start using:

Pingboard: to organize employee information

Pingboard is a chart with all employees’ names and pictures on it. When you click on an employee’s picture it displays their contact information, their title, what department they work in, who they report to, a snapshot of their Google Calendar, skills, and other personal information. In addition to displaying information about employees, it also shows their status: are they working remotely, are they out of the office, are they on a business trip? It’s great for all of your employees to get to know each other and to have transparency about who’s doing what. Pingboard also integrates with Slack, so on Slack there will be a channel that says where everyone is. It’s also great for new employees wanting to put a name to a face and there’s even a handy flashcard game that helps you to remember everyone’s name! Pingboard is great for any company trying to increase transparency:


Source: Shoeboxed


Shoeboxed: to organize receipts

Shoebox is a place where you can digitally store all of your receipts and business cards. You can also track mileage with the GPS on your smartphone. When you scan receipts into the app it organizes them for you and also gives you the ability to create expense reports. The receipt images are also accepted by the IRS. When you scan business cards, you can create contact lists that can be exported. The app is fully secure and you can also search through your archive of receipts. Additionally, you can fill an envelope with your paper clutter of receipts and ship it for free to Shoebox and they will turn it into digital data for you. You can also organize online receipts you receive in your email. Shoeboxed is great for anyone wanting to better organize their receipts and business cards:



Slack: to organize your conversations

Slack is a messaging app that keeps all your team’s communications in one place. You can create multiple channels for different chat topics to keep conversations organized. These channels can be made public or private, depending on your needs. Additionally, direct messages can be sent within Slack. Slack also has a feature that allows you to search through all of the conversations, which definitely comes in handy when you’re thinking “What did we talk about again?” In addition to chat functionality, Slack also allows you to upload files (images, spreadsheets, documents, PDFs) so you can share them with others. Slack also integrates with many other tools. You should definitely check Slack out if you want to organize your flow of communication:

Smartimage: to organize files

Smartimage is a tool to centralize, organize and share your files — including photographs, graphics, videos, and other file types. With Smartimage your content is all in one central place and can be accessed from anywhere. Additionally, you can organize all your files with tags to make them easily searchable. You can search by file names, keywords, and tags. Smartimage also has helpful downloading and sharing capabilities. For instance, if you upload your logo into Smartimage, others can choose from common file conversions when they download it. And the sharing capabilities allow users to share individual files or collections of files and they can even be password protected. Smartimage is a must have if you are having trouble keeping all of your files organized:

Smartimage Collection

Source: Smartimage

Toggl: to organize your time

Toggl is a simple tool that allows you to track your time spent on various projects. This is great for anyone who has to report their time. You just click to start tracking your time on a certain project. If you forget to click start, you can also enter in your time manually. Toggl also allows you to organize your time with tags. There are also features that enable you to export timesheets and create reports that you can send to your boss or customers. Manually remembering and tracking your time are things of the past with Toggl:

Trello: to organize your tasks

Trello is a tool that you can use individually or with a team. It’s a board that contains a “list of lists” that are filled with cards. The cards contain items like ideas, to do’s, current tasks, and what you have recently finished. It’s very user friendly and your team will catch on to using it quickly. Trello also allows you to upload files from your computer, Box, Dropbox, OneDrive and Google Drive. There is also functionality to create labels, due dates, checklists and notifications. If you or your team are struggling to stay organized, you should definitely check out Trello:


Source: Trello



Hopefully this list was helpful and you found some apps your team can embrace to get you all more organized. Just remember, solely signing up for a tool won’t make your team more organized. It’s important that everyone on your team uses the tool together and on a regular basis. Stay organized!