Five common mistakes with managing photo libraries

Photographs play a large role in the way we communicate. Professionally and personally, animated gifs, emojis, videos, photographs are all part of our interactions. Marketing teams are no exception. A navigable photo library is important to give teams a way to quickly share quality images via these channels. For those who want to be more organized, here are five common mistakes with managing photo libraries and how to avoid them.

Uninformative File Names

Filenames can be a powerful tool for finding and organizing photographs. Descriptive file names can tell you about the photograph without seeing it. While undescriptive filenames like Image142.jpg turn your image search into a guessing game, without a preview.

A descriptive filename looks like SI16-JS-TEAM-01.jpg. It provides information about the file, like that it’s for the Smartimage Brand in 2016 (SI16), taken by John Smith (JS), and for the Smartimage Team photo shoot(TEAM-01). A clear, consistent file naming structure will help your team find what they need faster.

You can learn more about best practices for file naming conventions from Stanford University Libraries.

Forgetting to add descriptive keywords

Everything about the photograph isn’t going to be shoved into a filename. That’s where metadata helps. Descriptive keywords are another tool to make finding photographs faster. It can also help people find what they are looking for by providing more information the person can search on.

Inconsistent keywords

You’re probably catching onto an important theme here, consistency. To reduce time spent searching for photographs, we want to reduce as much uncertainty as possible. Establishing a set of core keywords for your photographs will make your filters more findable and usable.

Identify common themes and information about the images. Review the information and consolidate any redundancies or see if similar assets are labeled by different keywords.

Organizing for yourself, not everyone accessing photos

This is a common challenge for marketing teams creating content and then sending it off to other internal teams or external teams who aren’t familiar with the marketing team’s language. The marketing team may have intimate knowledge of the specific product SKUs while a magazine editor looking for that product image will not.

Understand the various groups that will be accessing your photographs and how they will be searching for photographs. Use this information to guide how your organize and keyword your files.

Communicating photo rights

Who took the photographs and do you have permission to use it are important questions. Was it an internal photographer with your own copyright, did you hire a freelance photographer, or did you purchase the photograph? Keep track of this information so your teams are using the photographs properly.

Three Olympic Ad Campaigns to Take Inspiration From

The Summer Olympics are in full swing. For the next 6 days, the world is captivated by these elite athletes. But Olympians aren’t the only ones with high stakes and the world watching. Some elite brands are also striving to inspire millions around the world.

We’ve pulled together three of our favorite ads to explore how these world class brands are able to tap into the powerful emotions of the Olympics. Only a small number of brands can be Official Sponsors but the ability for brands to connect on an emotional level with their consumers is always relevant.

Chobani connects to the good in us

When a 10th of a second can be the difference between achieving your dream and not, every detail matters. Chobani taps into the desire to be your best. That includes eliminating the bad stuff.

Chobani’s ad campaign highlights how Olympians have to eliminate all of the bad stuff from their lives in order to be great and ultimately, win the Olympics. This bad stuff includes crappy food, unhealthy habits, and also negativity, hatred, and jealousy. It shows this to highlight that Olympians should be putting good stuff in their bodies like Chobani. Which is where their slogan “You can only be great if you’re full of goodness” came from.

Chobani created a few advertisements featuring different Olympians who had to overcome adversity to get where they are today. This also sparked the social media campaign with the hashtag #NoBadStuff. Chobani also created a few different athlete spotlight stories which are videos of about 2 minutes that share how the athletes have overcome bad stuff in their lives to achieve greatness.

How are you helping your audience achieve their goals? Connect to their potential and share how you can help. Do you have exceptionally good ingredients in your food? Highlight how your ingredients help achieve a healthier lifestyle. Are you a clothing company that uses sustainable practices? Highlight the impact your audiences’ clothing choices have on the world around them. People want to be doing good things and no one really wants bad stuff in their lives.

Three Olympic Ad Campaigns to take inspiration from

Source: Chobani

Reese’s makes us laugh

Now to go on the completely other side of the spectrum, with a candy that might not be so good for you…. We move on to Reese’s. Reese’s recent commercial shows Winter Olympian Lindsey Vonn completely failing at all of the Summer Olympic Games. So, instead of succeeding in her off season, she enjoys a Reese’s. This is funny because it’s relatable — there’s plenty of us that aren’t good at sports and plenty more of us that will be watching the Olympics while eating less-than-healthy foods.

It’s interesting that a sugar-snack was able to connect their product to the olympics. They did this by being appealing to our imperfections and using humor. People can relate to trying something for the first time and not being the best at it. Or people can relate to thinking something is going to be easy, like getting on a horse, but having it be beyond difficult. So you know what, instead of failing at every Winter sport why don’t you just eat a tasty Reese’s snack (something we’re all good at)?

People enjoy when advertisements are real and speak to our human side. It makes them feel like the advertisement really understands the real them and not some artificial person they are trying to sell to. When consumers see this commercial, they think “That’s totally me, I can’t ride a horse either! But I sure do like Reese’s…”

So the next time you’re trying to relate to your audience, think about moments where you’re just what your customer needs.

Three Olympic Ad Campaigns to take inspiration from

Source: Reese’s

Gatorade connects to our inner-child

In Gatorade’s recent commercial the brand shows four different olympians and how they are still young at heart. It shows them with child-versions of themselves pushing them to be their greatest. Their children selves are egging them on to be faster, stronger and better. The commercial is called “Never Lose the Love” and it plays off of how the greatest at their craft never lose the love for what they do. It’s all a part of a bigger ad campaign by Gatorade that is called “For the Love of Sports”. It follows these same four athletes and tells the stories of their childhoods and how they became who they are today.

This is great because everyone can remember being a kid and it creates a good feeling inside when you see this commercial. Who doesn’t want to be a kid again? Almost everyone can relate to reminiscing on their childhood and how it made them who they are today. Gatorade connects to the inner child in all of us by reminding us that we’re all still kids.

Next time you’re struggling to connect with your audience, think about what their passion is and how you help them live it.

Love the sweat. Love the journey. Love the game. Fuel your love forward:

A photo posted by Gatorade (@gatorade) on


All of these ad campaigns were inspiring in their own way. Whether they used positivity, humor or nostalgia. Next time you see an ad during the Olympics, think about how they’re able to connect to you emotionally and how you can use that for your own brand.

10 simple tools to keep your team organized

Everyone could use a little help being more organized, especially at work. There are many tools out there that can help you and your company be more organized, focused, and stay on track. Check out the following list we compiled of the best tools to keep you organized.

Basecamp: to organize projects

Basecamp is a project organization tool that allows you to set up a project and share it with your team. Within your project, you can set up tasks, deadlines, have discussions, and upload files. It allows you to assign tasks to certain people and it makes it easier to communicate on a project since there is one communication channel. Also, it allows those people who don’t like new apps to still communicate over email. If someone doesn’t want to login to Basecamp, it sends them email notifications that they can reply to, and their reply is posted in Basecamp for everyone else to see. Basecamp also keeps a handy schedule that shows all of your upcoming events, to-dos, and deadlines and it can also be synced with your Google Calendar, Outlook, or iCal. You should definitely check out Basecamp if you need assistance organizing your projects:


Source: Basecamp

Google Calendar: to organize your schedule

Tired of trying to figure out where all your coworkers are? Sending hundreds of emails just to schedule one meeting? That’s where Google Calendar comes in. Your company should be using Google Calendar because it makes scheduling meetings so much easier! When you schedule meetings in Google Calendar you can use a feature called ‘find a time’. This feature allows you to choose who you need in the meeting and then view all of your calendars together in one window, making it easy to find a time that works for all of you. Additionally, you can put a message in the meeting that will be sent to all attendees with an invitation asking them if they can come to a meeting. You should be using Google Calendar if you need help coordinating schedules:

Hootsuite: to organize your social networks

No one wants to spend all day on Twitter — well maybe you do — but no one should have to spend all of their day on Twitter. That’s where Hootsuite comes in. In Hootsuite you can schedule future tweets and Facebook posts, saving you lots of time. Additionally, you can manage multiple social accounts all in one. Not only can you schedule posts, but you can also view multiple feeds at once and view analytics from your social networks. It’s perfect if you feel like you spend all day managing your social networks. In addition to managing Twitter and Facebook, Hootsuite also works with Google+, LinkedIn, WordPress, Instagram, and YouTube. If you need more help with your social networks, you should definitely check out Hootsuite:


Source: Hootsuite

LaterThis: to organize links

Are you ever working on the web and you think, “Oh, that’s an interesting article, but I don’t have time to read that right now…” or “That site would be relevant to this other project I’m working on…”, well that’s where LaterThis comes in. LaterThis is a tool that allows you to save links you like and read them later. You may be thinking “Well, why don’t I just use bookmarks?” but LaterThis is more than just a bookmark. In LaterThis links are automatically organized for you. You can also tag your links so that you can easily search for them later. Often, people tend to bookmark links and they forget they are there or they forget what they bookmarked them for. This is why LaterThis is a great tool to start using:

Pingboard: to organize employee information

Pingboard is a chart with all employees’ names and pictures on it. When you click on an employee’s picture it displays their contact information, their title, what department they work in, who they report to, a snapshot of their Google Calendar, skills, and other personal information. In addition to displaying information about employees, it also shows their status: are they working remotely, are they out of the office, are they on a business trip? It’s great for all of your employees to get to know each other and to have transparency about who’s doing what. Pingboard also integrates with Slack, so on Slack there will be a channel that says where everyone is. It’s also great for new employees wanting to put a name to a face and there’s even a handy flashcard game that helps you to remember everyone’s name! Pingboard is great for any company trying to increase transparency:


Source: Shoeboxed


Shoeboxed: to organize receipts

Shoebox is a place where you can digitally store all of your receipts and business cards. You can also track mileage with the GPS on your smartphone. When you scan receipts into the app it organizes them for you and also gives you the ability to create expense reports. The receipt images are also accepted by the IRS. When you scan business cards, you can create contact lists that can be exported. The app is fully secure and you can also search through your archive of receipts. Additionally, you can fill an envelope with your paper clutter of receipts and ship it for free to Shoebox and they will turn it into digital data for you. You can also organize online receipts you receive in your email. Shoeboxed is great for anyone wanting to better organize their receipts and business cards:



Slack: to organize your conversations

Slack is a messaging app that keeps all your team’s communications in one place. You can create multiple channels for different chat topics to keep conversations organized. These channels can be made public or private, depending on your needs. Additionally, direct messages can be sent within Slack. Slack also has a feature that allows you to search through all of the conversations, which definitely comes in handy when you’re thinking “What did we talk about again?” In addition to chat functionality, Slack also allows you to upload files (images, spreadsheets, documents, PDFs) so you can share them with others. Slack also integrates with many other tools. You should definitely check Slack out if you want to organize your flow of communication:

Smartimage: to organize files

Smartimage is a tool to centralize, organize and share your files — including photographs, graphics, videos, and other file types. With Smartimage your content is all in one central place and can be accessed from anywhere. Additionally, you can organize all your files with tags to make them easily searchable. You can search by file names, keywords, and tags. Smartimage also has helpful downloading and sharing capabilities. For instance, if you upload your logo into Smartimage, others can choose from common file conversions when they download it. And the sharing capabilities allow users to share individual files or collections of files and they can even be password protected. Smartimage is a must have if you are having trouble keeping all of your files organized:

Smartimage Collection

Source: Smartimage

Toggl: to organize your time

Toggl is a simple tool that allows you to track your time spent on various projects. This is great for anyone who has to report their time. You just click to start tracking your time on a certain project. If you forget to click start, you can also enter in your time manually. Toggl also allows you to organize your time with tags. There are also features that enable you to export timesheets and create reports that you can send to your boss or customers. Manually remembering and tracking your time are things of the past with Toggl:

Trello: to organize your tasks

Trello is a tool that you can use individually or with a team. It’s a board that contains a “list of lists” that are filled with cards. The cards contain items like ideas, to do’s, current tasks, and what you have recently finished. It’s very user friendly and your team will catch on to using it quickly. Trello also allows you to upload files from your computer, Box, Dropbox, OneDrive and Google Drive. There is also functionality to create labels, due dates, checklists and notifications. If you or your team are struggling to stay organized, you should definitely check out Trello:


Source: Trello



Hopefully this list was helpful and you found some apps your team can embrace to get you all more organized. Just remember, solely signing up for a tool won’t make your team more organized. It’s important that everyone on your team uses the tool together and on a regular basis. Stay organized!

Expanded Account Branding Options

Branding is essential to building value for companies. In addition to housing your brand assets in Smartimage, you can brand your Smartimage account. You can now apply your logo to the Smartimage application to reinforce your branding while sharing files with external parties.

Here’s a look at what’s new.

Account Logo

Your logo is no longer just an asset in Smartimage. It can also be used to brand your Smartimage account. Your logo will appear in Smartimage: Emails, File Shares, Homepage, Locked Page, Portals.
Smartimage Branded Homepage
In addition to the logo being applied to your email, your email shares will reflect your account branding!
Branded Email Example


A Favicon is an icon associated with a particular website or webpage. You can replace the Smartimage favicon with an icon of your choosing. This allows your team to quickly navigate to the browser tab containing your brand files.

Add your logo and favicon

Click your name in the upper right of the page, then choose Logo. On the Logo tab, drag and drop your logo and favicon into the upload areas. You can preview how your files will display on the right of the page.

Visit our support center for more information.

Sharpen your skills and rekindle creative inspiration at HOW Design Live 2016

We’ll be at this inspiration-packed, global creative gathering. We’d love to see you there! HOW Design Live is in Atlanta May 19 – 23.

What is HOW Design Live?

HOW Design Live is an energetic, informative conference for the creative industry. Session categories include Design & Creativity, In-House Management, Vision & Leadership, Branding & Packaging, Creative Entrepreneur, Interactive Design, and Tools & Resources.

Why attend HOW Design Live?

  • Sharpen your skills – Learn how to think strategically, develop design solutions, and effectively communicate with audiences to grow your business.
  • Rekindle your creative inspiration – Great speakers like Aaron Draplin, Elle Luna, and Oliver Jeffers will share how-tos, stories, and much more. There are more than 100 breakout and keynote sessions.
  • Say hi to the Smartimage Team – We’ll be at booth 435 in the Exhibit Hall. Ask questions, pick up some swag, or just say “hello.”
  • Connect with the design community – Take the opportunity to meet with other conference-goers. Networking not your thing? Here are some tips for how you should prepare for the HOW Design Live.

Follow the event on social #HOWLive

If you’re not able to attend, you can still follow the event on social media. Join the conversation on Twitter: