Powering the visual web with a central source of truth

DAM Lite Content Marketing Hub

Businesses of all sizes are working with more assets and data than ever before. Often, these assets are stored in multiple places like Dropbox, local hard drives, servers, flash drives, etc., making it difficult — if not impossible — to find what you’re looking for.

Couple this with sharing content on multiple platforms — including your website and social media channels — and it’s near impossible to manage your content and keep track of which assets are the most current, and which ones are approved for each individual channel.

Sound familiar? Then you need a central source of truth — a DAM content marketing hub.

What is a DAM content marketing hub?

In essence, this is a digital asset management (DAM) system that’s capable of handling all of your digital assets in an efficient, controlled way. When your DAM becomes your one central repository, you have a central source of truth where you’re able to share the right content, with the right people, at the right time — anywhere in the world.

When it’s up and running, DAM is able to handle all of your assets, feeding all digital/web properties with share links, embed codes, embedded collections, and more.

If you’re a small- or medium-sized business, a central source of truth like Smartimage might be the perfect fit. It’s the lite version of DAM, which is perfect when you don’t have too much “heavy lifting” involved with assets.

Larger businesses typically have more robust needs, which are better served by the Widen Collective, DAM software that provides many more tools like Portals, connectors to popular file sharing tools and incredible analytics to see how your assets are performing across the web.

Real-world examples

Before implementing a DAM system, many of our clients struggled with the same problems:

  • Which files should we trust if they’re stored in multiple locations?
  • Which videos, logos, images, and graphics in cloud storage are up to date and legally safe to use?
  • If we integrate cloud storage with our marketing automation tool, will email marketers use the right content?
  • Our sales team can’t easily find the neat video that our email marketers sent to prospects. They ask someone in marketing to email the file over. That marketer, a.k.a. “the finder of stuff,” often spends HOURS hunting down the file — instead of doing his real job.

These are just a handful of typical issues that can be addressed and solved by having a DAM central source of truth. It can share data (i.e., integrate) with cloud storage, web content management, product information management, marketing automation, and other systems that rely on visual content. With its governance controls, DAM could give that sales team access to the video they need almost immediately, and ensure any non-approved footage remains behind closed doors.

And, when someone updates an asset in DAM, it will AUTOMATICALLY update everywhere it’s been embedded. How’s that for a central source of truth We call this concept “1 internet, 1 file,” otherwise known as C.O.P.E. – Create Once, Publish Everywhere.

Have questions?

Get in touch with us anytime to find out more about Smartimage. Or, check out our Features page to learn more about our DAM-lite software.

When is Smartimage right for your business?

DAM System Solutions & Digital Asset Software

If you have a business, chances are good that you have images and documents and other digital assets that you need to store, find and then share — with staff and vendors and customers. Oh my!

And if you’ve found your way to this blog, you probably already realize that you need a “professional-strength” digital asset management system. In short, you’re DAM ready for digital asset management software that can help you manage and streamline all your visual content. But which DAM solution is right for you? Let’s take a look.

Widen’s full-scale digital asset management software is our original. Launched in 2000, it was designed for mid-to-large businesses. But we soon saw that there was a need for a smaller — but equally professional — DAM system that would bridge the gap between Widen’s comprehensive digital asset management system and personal-use products like Dropbox. So Smartimage was created to fill that gap. We like to think of it as DAM lite.

Launched in 2013, Smartimage was made especially for small-to-medium sized businesses of all types. From mom-and-pop operations to non-profits, it’s used by schools and churches, clubs, teams — and yes, even big businesses. Because no two organizations are alike, their needs will differ — along with their DAM solutions.

So to determine if Smartimage is the right DAM system for you, you need to look beyond just size. With less storage than the original, it comes at a significantly lower price — making it a perfect fit for many smaller organizations. But more importantly, you need to ask yourself this: what are you looking for in a digital asset management system? What file-sharing problems do you want to solve?

Widen and Smartimage will both solve your basic digital asset management requirements —allowing you to store visual content and share your digital assets with other users. Here are some of the features you’ll get with Smartimage:

  •    Basic metadata
  •    Public and private sharing
  •    Anonymous photo collection
  •    Password-protected collections
  •    Basic analytics
  •    API

Widen DAM, of course, offers you all of these features and more. But … we’ve found that many smaller companies just don’t need the extras that our large clients do. Not because they’re less important — but because they’re typically working with fewer employees, fewer customers, fewer vendors, and fewer digital assets. And that makes their DAM needs — and DAM solutions — that much less complicated.

Our full-scale Widen DAM system provides customers with a guided implementation, consulting services and continuing support. But here’s the deal — we believe that our Smartimage DAM software is so easy to use that no training is needed. But don’t worry, if you do have questions, our email and chat support is here to help you every step of the way. Because no matter which DAM system you choose, our goal is to help your business be the best that it can be.

Still not sure? Feel free to contact us — or sign up for a free trial today!   

File sharing with Smartimage

Digital-Assets-DAM-Asset-Management-Software

So many files. So little time. In today’s busy office environment, that’s what it seems like anyway. Whether you’re already using Smartimage’s DAM software system for your file sharing or you’re just beginning to explore document and digital asset management solutions, you’ll find that a good DAM system may just be the solution you’re looking for.

Using a digital asset management (DAM) software system lets you organize, manage and store your company’s digital assets into one central content hub. And once there, the best part may be the ability to share all your files and visual content with anyone — from team members to clients, vendors or even the general public. And file sharing with a good DAM system makes your company run more efficiently —which makes your job easier.

Public or private?

Digital assets are a lot like secrets — they can be kept hidden or shared either publically or privately. Start by grouping your files into a collection, or landing page, for all the visual content you want to make available to others. From there you can either choose specific people to share your digital asset files with — or anyone and everyone.

Private files and collections are automatically hidden from public view. They won’t turn up in a public search and only admins have access to these digital assets. But, this doesn’t necessarily mean they’re super secret! In fact, admins can — and often do — share these files with other users, both internally and externally.

How? From the Manage > Collections link, you can set up a link that will expire at a designated time. Click the “Share” icon for the file you want to share and then click Link and the digital assets will be available to any users you select — for a specific period of time, such as the length of a project.

And if you have a large group of related visual content, don’t worry. File sharing with your DAM system isn’t limited to a single digital asset. You can also share an entire collection with one of these custom links. From the Smartimage home page, click Share and then Link to create access to the digital assets you want to share. Admins can also delete a link at any point.

For the public eye

A public collection, on the other hand, holds digital assets that are available for public viewing. Like private files, they can be shared as an entire collection or individual file.

And then there’s social media — the most public file sharing there is! Facebook, Twitter and Instagram are a huge part of our lives today — making them great places to share your company’s videos or other visual content with the public. And Smartimage’s DAM software lets you do just that — including the ability to share entire (public) collections on Facebook.

Just link your social media and Smartimage accounts and we do the rest — automatically resizing your visual content to fit the site. Click Share > Social and select your social media choice. To share an entire collection on Facebook, open the collection, select the digital asset you want to share and click Share > Facebook. What could be easier?

To learn more about sharing your digital assets, contact us anytime to discuss your specific questions and needs.

Is Smartimage right for your business? DAM lite!

Digital-Asset-Management-DAM-System-Software

Digital asset management is a valuable tool for businesses of any size. Why? Because a DAM is an easy and effective way for employers to store and share digital assets with their employees, vendors and potential customers. But if you’re a small to medium sized company, bigger isn’t always better.

In fact, when it comes to digital asset management, you may not need all of the services offered by a large-scale DAM system. So why pay for them — especially when Smartimage can provide a DAM software system that’s just the right fit for your company? Just think of it as DAM-lite.

So what’s the difference?

In a nutshell, the Smartimage DAM system is designed to help organize and store all your visual content such as documents, logos, and videos. And once these digital assets are housed in one central hub, it’s very easy to share them with anyone, anytime. But wait. If this sounds suspiciously like the services offered by our parent company, Widen, well, you’re right. In fact, it was the success that the “big guys” have found with our original DAM system that made us realize we could — and should — do the same thing for everyone else.

Like the iconic light beer commercials that claim to “taste great” and be “less filling,” Smartimage’s DAM software still does it all — on a smaller scale. Users find that our DAM-lite system works great — with just the right services for your business. And best of all, instead of cutting key elements of the original DAM software, we’ve simply focused on, well, simplifying it.

Most small and medium sized companies have smaller budgets and less manpower to devote to their digital asset management system. That’s why management of our DAM-lite system is designed to account for just a small portion of someone’s duties. At a lower cost.

A few more facts about Dam-lite

Smartimage’s DAM system plans start with 50GB of storage for your digital assets. We’ve found this is plenty for most small businesses. But don’t worry — you can always add more if you need it.

While you can certainly designate someone to manage your DAM-lite system, it’s easy and accessible enough for anyone to use.

Visual content and digital assets are not one-size fits all! That’s why you can retrieve your files in small, medium or large sizes — to fit your specific needs.

Searching for visual content files has never been easier. Metadata and keywords are imported automatically to help you search and find what you’re looking for — in a snap!

Get in touch

Still have questions? We can help. Get in touch with us anytime to discuss your DAM-lite needs.

So … what is DAM?

Digital Asset Management & DAM Software System

You’ve probably heard the phrase (and the acronym) but if you’re like most people, you may still be a little fuzzy as to what exactly it all means. Simply speaking, DAM stands for Digital Asset Management. Clear as mud, right?

So let’s start at the beginning — of both the phrase and the concept. What are digital assets? And why should you manage them? Sometimes referred to as visual content, digital assets are a collection of videos, images, documents and other creative files. Most people are able to manage their personal visual content all on their own — or with a little help from a file-sharing service like Dropbox.

But work product is a different matter entirely. If you own or work for a small or medium-sized business, you may have found yourself needing to share digital assets with others — on a fairly regular basis. Maybe one person needs to review a document before it’s finalized. Or your marketing team needs to add images to a PowerPoint. The printer needs your logo. And of course, you want your customers to be able to see your demonstration video.

If all this visual content is overwhelming — with images, videos, and other files that surpass the capabilities of a simple file-sharing system — DAM could be the answer. A digital asset management, or DAM, system can help you manage, organize, and share all those digital assets — with your coworkers, clients, customers and others. All from a central hub.

Widen created Smartimage DAM lite software out of an understanding that users want a digital asset management system that gets the job done — but is easy to use and highly affordable for small businesses and workgroups. With its simple setup and ease of sharing visual content, this is the key to resolving digital asset management issues before they become a DAM problem.

How? By centralizing the digital assets you use the most, you make them easy to retrieve — by not only yourself, but any authorized person that needs access. It doesn’t matter if you’re on the phone, in a meeting or even on vacation because your team members can instantly locate and retrieve the exact visual content they need — right when they need it.

Get started with your own DAM lite solution – Smartimage – with a 15-day free trial.