Metadata plays a key role in managing photos. It facilitates the ability to easily search for and find photos. It can also provide important information about the photo like the photographer, location, and date taken. This post will focus on creating keyword and description metadata for photos. These basic metadata fields will enable easier management and searching of your photos.
The title is the shorthand reference to an image. It makes the photo easily identifiable. Title’s should be short and easily readable by people. For organizations, having a file name/title structure is important. A uniform structure for titles makes searching for and identifying photos easier. For example, a restaurant chain could include the restaurant location and subject matter in the title – “madison_building_exteriour_1”.
You can think of the description as the “caption” of the photo. You can include the subject, names of people in the photo, location, a description of the location, and other relevant information. Using the example of a restaurant, a photo description could be “House speciality cheese burger, photographed with fries in basket over white background.”
Keywords are terms or phrases that describe the content in the photograph. Keywords describe photos so when users search for photographs, the photos most relevant to the search query are displayed in the search results. The more specific the keywords, the more likely the correct photos will be found. Describe the subjects, background, and any additional info that’s relevant. Consider answering the questions to who, what, how, why, when, and where.
Adding metadata to photos
Using Adobe Photoshop
Go to File > File Info in Adobe Photoshop. Here you can edit title, description, keyword, and other metadata. Any changes made to metadata here will follow your file wherever it goes.
Using Adobe Bridge
Double-click on the file or go to File > File info in Adobe Bridge. Here you can edit title, description, keyword, and other metadata. Any changes made to metadata here will follow your file wherever it goes.
Using Microsoft Expression Media
Double-click on the boxes beside the field names and enter information in Microsoft Expression Media. When you apply the same information in the same field, a pull-down menu may appear with past values. To save the changes, click either the check mark button or click on another, unselected image.
All metadata previously added to files will be auto-mapped in Smartimage. You can choose to add, replace, or clear metadata for your batch of files or individual files upon upload. Hover over an image and click the pencil icon to edit metadata of files already in Smartimage.